CHALLENGE: Develop a complete set of marketing tools to introduce and promote the sale of highly specialized liposuction equipment to the medical community.

SOLUTION: The tumescent liposuction technique is a revolutionary method of local anesthesia administered during a liposuction procedure. Working closely with HK Surgical we built a library of product imagery, developed a market approach and constructed a visual communication campaign to illustrate the tools of the Tumescent Technique.

Using a comprehensive method of marketing such as trade show, direct mail, web site and magazine advertising, HK Surgical has effectively promoted the Tumescent Technique and built a solid business providing the essential tools of this revolutionary medical procedure.