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CHALLENGE: The initial product launch of any new technology is communication critical to say the least. With Lucid Security's "IP Angel" the challenge was to visually focus public attention on this revolutionary self-tuning network fire-wall device.
SOLUTION: We compared the IP Angel advanced technology of Integrated Transparent Firewall and Adaptive Intelligence to the cumbersome, outdated network management software currently available. Photographing the hand of a network administrator chained to an antiquated set of network control tools, we conveyed the message that IP Angel releases the administrator from having to constantly ward off ever present network security threats.
For the sake of cohesive, consistent design, the same design elements were used in a Lucid Security print ad and in a trade show booth design.
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