CHALLENGE: Create and execute a series of ad's to introduce and promote the sales of the innovative Spin bicycle wheels.

SOLUTION: Focusing on the amazing attributes of a light weight wheel with incredible strength, Visions developed a creative campaign to introduce this carbon fiber product to the market place.
By effectively telling the story of this revolutionary loss-core manufacturing technology we focused this ever aggressive cycling public on the unique advantages of these wheels.

Creating specific ad strategies for each segment of the cycling industry we fulfilled these goals with the communication vehicles of magazine advertising, trade show presentation and brochure materials.

Heralded for its beauty in form and design the Spin Bicycle Wheel today hangs in the Museum of Modern art in New York.