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X-Core Wheels

CHALLENGE: Consistently present to this unique sports/medical market the advantages of the X-Core wheelchair wheels.

SOLUTION: Utilizing a visual presentation of this unique product we introduced the main benefit of this wheel, "three spokes equals zero bent fingers".

In addition we endeavored to educate the wheelchair public to the benefits of loss-core technology to produce a light-weight product with a substantial increase in strength. The results of market domination as well as substantial sales are a testament to the quality of this product and method of presentation.